Filled with industry profiles, case studies and charts, "Interact" is a guidebook for those who are familiar with the industry or just starting to learn.
"`Interact' is more than a fascinating look at the double-click world in which we live. It is an informative resource packed with compelling content, and indispensable to anyone interested in the future of media and marketing," said Edward R. Erhardt, VP-publisher of Advertising Age.
"With all of the constant change and activity that has gone on in this field over the past several years, it's become increasingly difficult to stay on top of the most relevant information and stories," added Alan Cohen, exec VP-marketing at NBC. "We believe that this guide will serve as a critical source of information for marketers and others interested in interactivity."
Among the features in "Interact" are an in-depth look at the interactive industry today, complete with charts and graphs. The book also contains profiles of Advertising Age's Digital Media Masters-20 leaders in interactive marketing (which appears on Pages 18-22 of this issue) -and an exclusive look at the interactive marketing activities of leading national advertisers.
Copies of "Interact" are available for $15.95 each; call (800) 678-9595, extension 623.