Media Market Makers debuts April 4 as an online marketplace for buying, selling and planning Internet advertising. The ad exchange will enable agencies, advertisers and Web publishers to negotiate all campaign elements, such as pricing, timing or creative, online. McCann-Erickson WorldGroup, a primary holding of the Interpublic Group of Cos. agency network, is the first to offer the service to its clients. Initial investors in Media Market Makers include Odeon Capital Partners.
Copyright March 2000, Crain Communications Inc.