Media Metrix to buy Jupiter for $414 million

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Internet measurement company Media Metrix has agreed to acquire researcher Jupiter Communications in an all-stock deal valued at $414 million. The merged company, which would be called Jupiter Media Metrix, would have a market value of more than $1 billion, the companies said. Media Metrix competes primarily with Nielsen/NetRatings, while Jupiter competes with Forrester Research. The companies said they plan to keep separate brand services, while cross-selling their products; they currently share about 200 clients. Media Metrix Chairman-CEO Tod Johnson will become chairman-CEO of the new company, while Gene DeRose, chairman-CEO ofJupiter, will become vice chairman and president.

Copyright June 2000, Crain Communications Inc.

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