Media Metrix gains northern exposure

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Media Metrix, a provider of online advertising solutions and audience ratings standards, is expanding into the Canadian market through a joint venture with ComQuest Research, a market and new-media research company, to form Media Metrix Canada. Under the agreement, Media Metrix and ComQuest Research will combine their resources and expertise to provide the first independent, meter-based Internet and digital media audience measurement service for Canada. Media Metrix Canada is the first service to begin actively recruiting, measuring and collecting data from a representative panel of Canadian Internet users by utilizing the Media Metrix software meter, which resides on panelists' computers to automatically track Internet usage.

Copyright October 1999, Crain Communications Inc.

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