Media Metrix launches new tool

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Media Metrix, the PC Meter Company, is launching a new digital media reporting measurement to gauge usage of offline ad-supported new media applications such as PointCast, Juno and some CD-ROMs. The new report will be collected using the PC Meter software and will provide comparable audience measurement data for offline applications, the Web and commercial online services. The report will be published monthly.

Copyright March 1998, Crain Communications Inc.

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