×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Media Metrix launches new tool

Published on .

Media Metrix, the PC Meter Company, is launching a new digital media reporting measurement to gauge usage of offline ad-supported new media applications such as PointCast, Juno and some CD-ROMs. The new report will be collected using the PC Meter software and will provide comparable audience measurement data for offline applications, the Web and commercial online services. The report will be published monthly.

Copyright March 1998, Crain Communications Inc.

In this article:
Most Popular