Media Metrix's AdRelevance division launches AdAlert service

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Companies that want to keep track of how the competition is advertising online can sign up for a trial run of free e-mail delivery of customized advertising intelligence from AdRelevance, a division of Media Metrix. The online advertising tracking service, under the AdAlert name, automatically pushes competitive intelligence and advertising sales opportunities to the wireless device or desktop designated by the user. The service is aimed at advertising professionals who can specify companies, products or sites they want monitored on an ongoing basis.

Copyright April 2000, Crain Communications Inc.

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