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Media Metrix unveils new measurement services

Published on .

Internet media measurement company Media Metrix unveiled a series of enhanced measurement services. They include MyMetrix.com, a service that allows Web sites to customize reports and analysis based on Media Metrix's database of audience measurement statistics; AdRelevance 2.0, an online ad tracking system that can monitor and capture ads from more than 500,000 URLs; AdAlert, an e-mail service that delivers online advertising competitive intelligence via e-mail and cellular devices; and AdContact, an online advertising sales prospecting tool. In addition, Media Metrix launched a new corporate Web site.

Copyright May 2000, Crain Communications Inc.

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