Internet media measurement company Media Metrix unveiled a series of enhanced measurement services. They include MyMetrix.com, a service that allows Web sites to customize reports and analysis based on Media Metrix's database of audience measurement statistics; AdRelevance 2.0, an online ad tracking system that can monitor and capture ads from more than 500,000 URLs; AdAlert, an e-mail service that delivers online advertising competitive intelligence via e-mail and cellular devices; and AdContact, an online advertising sales prospecting tool. In addition, Media Metrix
launched a new corporate Web site.
Copyright May 2000, Crain Communications Inc.