MEDIA MIX

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News briefs on print, electronic and alternative media.

New World Television, Los Angeles, said it would produce and acquire TV shows for its own station group and subsequent domestic and international distribution, including a new series based on Jacqueline Susann's "Valley of the Dolls." New World is part of a broadcast TV company being developed by Revlon Chairman Ron Perleman.

Forbes ASAP, IDG World Expo and Network World magazine will trot out Dick Tracy and his wrist radio to promote a joint ad supplement and trade show on mobile and wireless computing. The Anywhere, Anytime Computing Conference and Exposition will be held April 11-13, 1995, in New York. The alliance marks Network World's first joint publishing agreement with a consumer publication, and the first time a major consumer publication has sponsored an IDG trade show. It also is Forbes ASAP's first joint section with a trade magazine.

Total basic cable TV rating rose for the second consecutive month, while total ratings for the Big 3 TV networks decreased within the cable universe. According to a New York-based USA Networks' analysis of data from Nielsen Media Research, basic cable ratings rose 6% in April to a 22 rating, while the Big 3 fell 6% to a 28.9 rating. In March, total basic cable ratings rose 2% to 21.3, while the Big 3 fell 5% to a 32.4. Broadcast network executives disputed the significance of those cable universe estimates noting that in Nielsen's total TV universe estimates, the top 12 cable networks' average was up only marginally during the period, increasing three-tenths of a point to a 9.9 rating. Only five of those (USA, TBS, A&E, Discovery and Family Channel) increased.

Joe Mandese coordinates MediaWorks.

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