MEDIA MIX

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News briefs on print, electronic and alternative media.

Audubon Communications, Atlanta, launched the TV Dinner Show on September 5 on GCTV Channel 32. The show contains a seven-minute segment featuring 21 Atlanta restaurants that is repeated four times in a half-hour to help people decide were to eat out. The restaurants paid $800 in cash or trade and the show airs three times a week for a month. The company is developing the show for several other cities.

Bernard Leser, Sydney-based chairman of Conde Nast Publications Asia Pacific, introduced Vogue Singapore last month with a $3.25 cover price and a starting pressrun of 35,000, including distribution to Brunei, Indonesia, Malaysia, the Philippines and Thailand. Vogue's international corporate advertisers figure prominently in Vogue Singapore, including Estee Lauder, Christian Dior, Salvatore Ferragamo, Cartier, Chanel, Shiseido and F.J. Benjamin.

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