MEDIA MIX

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News briefs on print, electronic and alternative media.

Meredith Magazines, New York, plans to launch a 450,000-circulation how-to gardening magazine in January. The working title for the new book is is HomeGarden. Catherine Westerberg, former ad director of Traditional Home, will be the publisher. Ad rates have not been set.

Australian Family Magazine, Sydney, positioned as a wholesome choice in Australia's cutthroat women's magazine market, hit newsstands this month with an initial print run of 200,000 and a $2.25 cover price. Publisher Xavier De Barcenas plans to spend $1 million in the next six months on TV ads from Clemenger BBDO, Sydney. AFM's first issue has 21 pages of ads, about half Mr. De Barcenas' target, from local pet food, hotel, financial, computer, home furnishings and medicine advertisers.

The U.S. edition of Marie Claire, a New York-based joint venture between Hearst and French-based Marie Claire Album, will distribute 700,000 copies of its September/October debut issue, out last week. The issue has 131 ad pages. It's being supported by a TV spot produced by Cox Landey & Partners and directed by fashion photographer Wayne Master. The commercial broke last week in Atlanta, Chicago, Dallas and Los Angeles.

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