Burger King Restaurants of Canada, Toronto, and Pillsbury Canada, Markham, Ontario, consolidated their media at B Com3 Group's Starcom MediaVest, Toronto. The merged media account is estimated to be worth about $20 million. Burger King and Pillsbury are subsidiaries of Diageo. Burger King had worked with Ammirati Puris Lintas, Toronto, for its English media planning and buying, and Challenge in Quebec for its French-language media needs. Starcom and Media Buying Services, Toronto, previously handled Pillsbury's media account.
Copyright March 2000, Crain Communications Inc.