Cineplex Odeon next month plans to test interactive monitors showing movie trailers in six Toronto theater lobbies. The network, Cinevision, will let patrons select specific movie trailers, interviews with actors and directors and other information about movies showing at the chain. Advertisers will also be able to issue coupons at the monitors. Cinevision now shows a fixed menu of movie trailers and ads from such sponsors as Coca-Cola Co., Hasbro and Warner-Lambert Co.'s Dentyne gum.
Bell Atlantic Corp., Philadelphia, last week said Lands' End, Nordstrom and J.C. Penney Co. will be among the first retailers participating in its interactive TV home shopping test, expected to start early next year in northern Virginia, pending regulatory approval. Selected merchandise will be available to consumers as part of Bell Atlantic's Stargazer video-on-demand entertainment and information service. Separately, Interaxx Television Network, Miami, said 300 retailers, including 800-Flowers and Hallmark Cards, will participate in its early 1995 launch.
CompuServe, in a bid to become a top provider of Internet access, last week said it would create a new company offering consulting services to corporate customers that want to establish a presence on the Internet. CompuServe also said it would upgrade its Internet access for online subscribers, who now have only e-mail privileges and access to certain Usenet newsgroups. Starting in November, CompuServe will offer telnet and file transfer protocol privileges; World Wide Web and Gopher access will be added early next year.
Delphi Internet Services Corp. will offer the BPI Entertainment News Wire, including The Hollywood Reporter and Billboard, online. ... The Federal Communications Commission is investigating some bidders in the recent Interactive Video & Data Services license auction for possibly misrepresenting company finances and ownership.