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MEDIA SPENDING STAYED DOWN IN APRIL

Published on .

(July 13, 2001) -- Media spending continued on a downward trend in April for the fifth-straight month, according to newly released totals from Taylor Nelson Sofres' CMR.

Spending on the 10 major TV, radio and print media was down 6.8% to $8.07 billion, from $8.66 billion in April 2000. The preliminary totals did not include outdoor advertising.

Ad spending was down 6% for the first four months of 2001 at $29.64, from $31.54 during the same period in 2000. Cable and syndicated TV were the best-performing media, up 5.5% and 5.2%, while national spot radio and national newspapers were worst, down 23.3% and 19%, respectively. -- Mercedes Cardona

Copyright July 2001, Crain Communications Inc.

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