Spending on the 10 major TV, radio and print media was down 6.8% to $8.07 billion, from $8.66 billion in April 2000. The preliminary totals did not include outdoor advertising.
Ad spending was down 6% for the first four months of 2001 at $29.64, from $31.54 during the same period in 2000. Cable and syndicated TV were the best-performing media, up 5.5% and 5.2%, while national spot radio and national newspapers were worst, down 23.3% and 19%, respectively. -- Mercedes Cardona
Copyright July 2001, Crain Communications Inc.