Media watchdog group hits kid-oriented Web site

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The Center for Media Education on Monday filed a formal complaint with the Federal Trade Commission asking for an investigation of the KidsCom Web site, created by SpectraCom, a Milwaukee marketing company. The group, which has been critical of advertisers' use of Web sites to gather information from children, charged that KidsCom deceives children by in the guise of entertainment collecting data and promoting products.

The Center claimed that children who click on a "New stuff for kids" icon are taken to a site that implies it features the best new games, but no where discloses that the games are chosen only because sponsors agree to pay KidsCom provider SpectraCom.

The Center for Media Education had earlier petitioned the FTC for an investigation into children's content on the Web.

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