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MediaCom named as USA Network's media AOR

Published on .

USA Network hired Grey Advertising's MediaCom, New York, as media buying and planning agency of record for its $30 million account. The change is part of a recently announced marketing restructuring which also included ending its AOR relationship with Fallon McElligott, Minneapolis, and bringing creative in-house.

Copyright December 1998, Crain Communications Inc.

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