Mediaplex adds key management executives

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Mediaplex, a marketing company specializing in online businesses, added Joy Fauvre as senior VP-marketing and Sandra Abbott as chief financial officer. Previously, Ms. Fauvre established the marketing department and served as marketing director for the small-business finance division of Heller Financial, a leading commercial lender. Ms. Abbott most recently was VP-finance and chief financial officer for 8x8, a provider of proprietary video compression-based technologies and producer of integrated circuits, software and system-level products for the video teleconferencing market.

Copyright August 1999, Crain Communications Inc.

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