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MEDIAVEST AWARDED BURGER KING'S $40 MIL KIDS MEDIA ACCOUNT

Published on .

(May 2, 2001) -- Burger King Corp. consolidated its $40 million kids media duties with Bcom3 Group's MediaVest, New York. The business had been handled by Interpublic Group of Cos.' Initiative Media when the creative account was with Interpublic's Lowe Lintas & Partners, New York.

Calling the move a "final bookkeeping" task, Richard Taylor, Burger King's vice president of marketing, said the kids media "had been dangling at Initiative" since the creative was moved from Lowe in November. Burger King awarded that portion of the business to Interpublic sibling Campbell Mithun, Minneapolis, in January. -- Kate MacArthur

Copyright May 2001, Crain Communications Inc.

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