MediaVest Europe head remains with Starcom MediaVest Group

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LONDON--Andrian Birchall, the previous president of the MacManus Group-owned MediaVest Europe, has announced his intent to stay with Starcom MediaVest Group (SMG), the newlyformed media division of the BCom3 Group, in the role of chairman of MediaVest U.K.

BCom3 Group is the holding company for Leo Burnett Co. and the MacManus Group, whose lead agency is D'Arcy Masius, Benton & Bowles. Dentsu Inc. owns a 20% stake in BCom3 Group.

Burnett's media arm, Starcom Worldwide, and D'Arcy's MediaVest generally remain separate, except in some markets around the world where account conflicts don't exist.

Mr. Birchall's role will be to lead MediaVest U.K. through the next stage of its evolution in SMG, as well as to work closely with Mark Cramer, CEO of SMG Europe, on the integration of existing MediaVest and D'Arcy media operations in mainland Europe into new Starcom Mediavest Group operating entities.

Copyright June 2000, Crain Communications Inc.

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