MEDICAL GROUP REJECTS BAN OF DIRECT-TO-CONSUMER ADS

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(June 20, 2001) -- At its annual meeting in Chicago, the American Medical Association rejected a resolution urging the Food and Drug Administration to ban direct-to-consumer advertising, saying a ban was unlikely to be approved by federal regulators.

The AMA instead approved a measure that asks drug makers to include the words "your physician may recommend other appropriate treatments" in all direct-to-consumer ads.

Separately, the AMA approved a resolution urging more study of the health effects of in-school advertising on children. -- Ira Teinowitz

Copyright June 2001, Crain Communications Inc.

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