Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Medicare HMO debuts ads

Published on .

PacifiCare's Secure Horizons, Santa Ana, Calif., the nation's largest Medicare HMO, April 19, begins a TV, radio and print campaign targeting seniors with nostalgic images of life and values from when they were children in the late 1930s. This is the first PacifiCare work from DavisElen, Los Angeles, which won the estimated $4 million to $5 million account last summer. Ads start in California and will move into eight other states in coming months.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: