Medscape, a provider of authoritative health and medical information, is rebranding CBSMedscape as CBS HealthWatch
by Medscape. The new site, which blends health information with interactive management tools to help individuals and families monitor and manage their daily health, was launched in late September as CBSMedscape. The adoption of the CBS HealthWatch name will further strengthen the editorial and branding relationship between Medscape and CBS News, according to Paul Sheils, Medscape president-CEO. CBS sees the relaunch of CBS HealthWatch as allowing the broadcast company a way to further extend its CBS and CBS News brands onto the Internet.
Copyright November 1999, Crain Communications Inc.