What's it cost to make a brand ubiquitous? For AT&T, the 2012 spending tally added up to $1.59 billion in measured media, making it the nation's most-advertised brand, according to Ad Age DataCenter's analysis of spending data from WPP's Kantar Media.
AT&T accounted for more than 1% of 2012 U.S. measured-media spending -- TV, radio, print, outdoor, internet display ads -- or $5.05 for every person in the United States.
AT&T is one of four telecoms on Ad Age's ranking of the 25 most-advertised brands, a list that includes five auto brands (led by Chevrolet), five retailers (topped by Macy's) and three insurers (with Geico far out front).
Exclusive for Ad Age DataCenter subscribers: See expanded ranking of 200 Largest U.S. Megabrands from No. 1 AT&T to No. 200 Bloomin' Brands' Outback Steakhouse ($93 million). The nation's 200 most-advertised brands collectively had 2012 measured spending of $50.2 billion, accounting for 36% of U.S. measured-media spending.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more