TV Spots of the Week | Media Player

MEET THE CABLE TV PIG

And Other Current TV Commercials of Note

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Meet the Cable Pig
Client: Dish Network
Brand: Dish Network TV
Title: "Pig"
Agency: The Romann Group, New York
No subtly here. Dish Network portrays its arch rival, cable TV, as a living, breathing pig. The porcine visitor gobbles down cash from a home owner's wallet and sucks up jewels from the wife's bedroom dresser. No wonder the family switched to Dish TV service.

Hippy Hippy Shake
Client: Jack in the Box
Brand: Hippy Hippy Shakes
Title: "Hippy Hippy Shake"
Agency: Secret Weapon Marketing
The perfect mix of classic rock, '60s imagery and fun food hype, this great spot keeps you tapping your fingers hours later.

Really Big Web Site
Client: Verizon
Brand: Verizon.com
Title: "Big News"
Agency: Draft, New York
So, how do we show that this new Verizon service Web site is really BIG news? Well, how about if James Earl Jones lugs around a computer mouse damn near as big as a Volkeswagen?

Lego or Honda?
Client: American Honda Motor Co.
Brand: Honda Element
Title: "Purpose"
Agency: Rubin Postaer & Associates
Throughout the first two-thirds of this spot, the viewer isn't sure if this is a commercial for Lego blocks or a car. Even after it is over, one wonders which the audience will ultimately remember more: the toy or vehicle?

Sweet Smell of Mortality
Client: St. Vincent's Health Care
Brand: Heart Center
Title: "James"
Agency: Biggs Gilmore, Kalamazoo, Mich.
Along a sun-splashed country landscape sprouted with flowers, with his dog beside him in a restored 1958 Ford Fairlane convertible, a successfully recovered heart patient celebrates another morning along the roadway of life.

WEEK'S MOST REMEMBERED SPOT
Old Navy Chimp
Client: Old Navy
Brand: Old Navy
Title: "Chimp"
Agency: In-House

Adding a chimpanzee to an otherwise mundane commercial for holiday clothing sales, Old Navy again scores big with the public. This spot received the highest consumer recall score for the period of Nov. 10-23 in the bi-weekly Intermedia Advertising Group survey.

OnStar
Client: General Motors Corp.
Brand: OnStar Unit
Title: "Tractor"
Agency: Campbell-Ewald, Warren, Mich.
This man-crushed-by-tractor story is part of a 30-minute documercial for General Motors Corp.'s OnStar unit. Entitled 'Tales from the Road,' the full-length advertainment is playing on HGTV, Food Network, Discovery Channel and The Learning Channel.

Qibla Cola
Client: Qibla Cola
Brand: Qibla Cola
Title: "Qibla Cola"
Agency: In-house, London
Blatantly assuming a Coke-like look, this is the first TV spot from the London-based soft-drink company that aims its product at Muslims. Purchasing it is characterized as a statement against Western cultural dominance and the products of U.S. titans like Coca-Cola and Pepsi. The ad urges viewers to 'Liberate your taste.'

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