Edible Girlfriend |
Marketer: Masterfoods USA
Title: "Art Center"
A teenage high-school art student, as frighteningly earnest as Warren Zevon's excitable boy, expresses his love for a classmate by sculpting her likeness in Starbursts candy. Then he eats her.
Brand: Renault Espace
Agency: Publicis, New York
This is one of those TV ads that may or may not sell cars but will be remembered for its unique character and clever simplicity. An endearing cutout paper man laboriously sets out to escape the overwhelming claustrophobic chaos of a modern urban center for the serenity of a wilderness mountaintop.
Marketer: SUV Safety Settlement
Brand: SUV Satey
Title: "Keep It on All Fours"
Agency: Bartle Bogle Hegarty
This curious ad campaign is the result of a legal settlement between Ford Motor Co. and all state attorneys general over Ford Explorers. It is a spot about SUVs that doesn't show any. Instead it features androids called esuvees that are part automotive chassis and part angry buffalo. The setting is that of a rodeo. The commercial is supposed to promote SUV safety. Huh?
Wind-Powered Beer |
Marketer: New Belgium Brewing Co.
Brand: Fat Tire Beer
Agency: Amalgamated, New York
Located in Fort Collings, Colo., New Belgium Brewing is 13-year-old, wind-powered and otherwise environmentally correct brewery whose products are aimed at like-minded people. Its main product is Fat Tire beer and its slogan is "Follow your folly. Ours is Beer."
Agency: 72 and Sunny, Los Angeles
Remaining true to the quirky humor tastes of its audience of snow, surf and skate boarders, sporting apparel giant Quiksilver produced this spot for the Jan. 29 to Feb. 1 ESPN Winter X Games in Aspen, Colo. It features a flurry of snow boarders appearing as if they are being individually "popped" like corn.
Dogs, Dogs, Dogs |
Brand: Pedigree Core
Title: "We're for the Dogs"
What better way to seize the attention of dog-loving TV viewers than a 60-second montage of some of the most hopelessly lovable dogs in action?
Gladys Knight Plays Rugby |
Brand: Financial Services
Title: "Were Into It"
Agency: Helm Agency, New York
In as incongruous a mix of imagery as one can imagine, Gladys Knight is shown joining in a pro rugby game -- in a sequined red dress. The ad points out that she and the game have a lot in common because they both 'have a lot of hits.'
Big Game, Big Screens |
Brand: 42" Plasma TV
Agency: Publicis and Hal Riney, San Francisco
Promoting its large plasma screen digital entertainment centers to a pre-Super Bowl audience that is buying larger TVs for the big game, HP takes a light-hearted approach. So many chairs have gathered round the new TV that family members in other parts of the house try to sit on chairs that aren't there.