Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Meith to head FCB sports-marketing unit

Published on .

The New York office of True North Communications' FCB Worldwide has hired Brian Meith, formerly of SFX Sports Group, to lead a three-person sports-marketing unit. It is the second such division for FCB; it has a similar division in San Francisco. A spokeswoman said the division will work with existing clients including Avaya, Compaq Computer Corp and, J.P. Morgan, on improving corporate sponsorships of sporting events, and will also work with Major League Baseball.

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: