Mellon banks on MARC

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Mellon Financial Corp., Pittsburgh, hired MARC Advertising, Pittsburgh, to handle a $20 million account including advertising, direct and online marketing, as well as ads and promotions for community relations and sports marketing programs. Mellon split last month with Bozell Kamstra, Pittsburgh, after a nearly 10-year relationship, saying changes in the financial services industry called for a new ad approach.

Copyright December 1999, Crain Communications Inc.

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