MercadoLibre.com opens online auction site in North America

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MercadoLibre.com, a Latin American online auction company, has launched an online auction site tailored to the U.S. Hispanic community. The company plans a consumer advertising campaign, beginning in Miami and rolling out to other key Hispanic markets this year, as well as promotion through online alliances such as with StarMedia.

Copyright February 2000, Crain Communications Inc.

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