×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mercedes appoints Bates in South, Middle America

Published on .

MIAMI--Mercedes-Benz, jointly with the Stuttgart-based headquarters of Daimler-Chrysler, has awarded the Mercedes-Benz account in South and Middle America to Bates South, Miami. Also pitching for the assignment was Foote, Cone & Belding. Publicis was invited, but did not take part. The plan is to run a product campaign for Mercedes-Benz cars in these markets. In addition, importers are free to use Bates - or any other agency - for additional advertising.

Copyright January 1999, Crain Communications Inc.

In this article:
Most Popular