Mercedes-Benz exits FCB in France

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Mercedes-Benz has moved its estimated $40 million advertising account in France from Foote, Cone & Belding, Paris, to Devarrieux Villaret, a Paris agency majority-owned by Euro RSCG. FCB handled the Mercedes account in France for more than seven years. Mercedes-Benz relies on a variety of ad agencies in Europe.

Copyright September 1997, Crain Communications Inc.

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