Audi said Mr. Keogh will oversee all marketing strategy and lead marketing efforts to elevate the brand in the U.S.
'Continuing this success'
"Audi is experiencing strong growth in this market, and the strengthening of our management team is an important element in continuing this success," Johan de Nysschen, exec VP of Audi of America, said in a statement. "Scott will guide our marketing organization to focus on building our brand image across multiple customer touch points."
Stephen Berkov, 37, had overseen the brand's advertising as marketing director. Mr. Berkov is moving to California, and on June 1 becomes director of brand marketing and innovation, as first reported earlier this month by Advertising Age.