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Former Mercedes Exec Named CMO of Audi

Keogh Replaces Berkov as Automaker's Marketing Chief

By Published on .

DETROIT (AdAge.com) -- Audi of America has hired Scott Keogh, 37, in the new position of chief marketing officer. Mr. Keogh had spent the last decade at Mercedes-Benz USA, where his most recent title was general manager-marketing communications.
Former Mercedes executive Scott Keogh has been named CMO of Audi.
Former Mercedes executive Scott Keogh has been named CMO of Audi.

Audi said Mr. Keogh will oversee all marketing strategy and lead marketing efforts to elevate the brand in the U.S.

'Continuing this success'
"Audi is experiencing strong growth in this market, and the strengthening of our management team is an important element in continuing this success," Johan de Nysschen, exec VP of Audi of America, said in a statement. "Scott will guide our marketing organization to focus on building our brand image across multiple customer touch points."

Stephen Berkov, 37, had overseen the brand's advertising as marketing director. Mr. Berkov is moving to California, and on June 1 becomes director of brand marketing and innovation, as first reported earlier this month by Advertising Age.
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