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Mercedes starts S-Class tour

Published on .

DaimlerChrysler's Mercedes-Benz of North America, Montvale, N.J., kicks off a 10-city promotion today to pre-launch its 2000-model S-Class sedan. Park Avenue Productions, New York, created and is producing the invitation-only "S-clusively Yours" events, which include local sports stars, fashion, music by Ray Charles and food from chef Daniel Boulud. The car's ad campaign opens in March and will be the swan song for Mercedes agency Lowe & Partners/SMS, New York, which was told last week it will be terminated on the $100 million account effective April 30.

Copyright February 1999, Crain Communications Inc.

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