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Mercedes writes customers

Published on .

Lowe Direct, New York, and Mercedes-Benz of North America will mail two rounds of letters to stay in contact with about 9,000 buyers of the new Mercedes-Benz SLK coupe waiting for delivery. The first piece will thank them for the purchase and their patience while awaiting delivery and the second will ask customers, shortly before their individual car is produced, whether they want to change any part of their order.

Copyright January 1997, Crain Communications Inc.

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