Mercury Mail, an advertising supported e-mail information service, on Aug. 12 will change its name to InfoBeat
to more accurately reflect its services. With the name Mercury Mail, "there was no brand connection across the product families," said Vandy Van Wagener, CEO of InfoBeat, referring to the e-mail service's seven content areas.
The e-mail service also named Softbank Interactive Marketing for its advertising representation. Graphic ads cost $20-$30 per thousand impressions for graphic ads, and less for text-only ads.
Copyright August 1997, Crain Communications Inc.