Merger to create Scandinavia's biggest Internet ad agency

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COPENHAGEN--Two of Denmark's biggest Internet ad agencies -- Generator and E-Scape Interactive -- have agreed to merge, creating Scandinavia's biggest Internet-based full service ad agency. E-Scape operates as a subsidiary of Copenhagen-based marketing group DDB Danmark. Both companies specialize in e-commerce-based corporate advertising and marketing. "Our ambition is to become a major player in Europe and the U.S., and one of the leading full service Web-advertising and marketing agencies," says E-Scape CEO Johnny Henriksen.

Copyright April 2000, Crain Communications Inc.

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