MERGER TALKS BETWEEN CINCINNATI SHOPS ON HOLD

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(April 9, 2001) -- Cincinnati agencies Northlich and Bridge Communications have put their merger talks on hold, citing "softness in the communications industry." Northlich had signed a letter of intent in February to acquire Bridge in a deal that would have combined Cincinnati's two largest advertising and marketing communications agencies, with a combined 250 employees and $28 million in revenue. In a joint statement, the agencies said they will "continue to work side by side" with several clients, including Procter & Gamble Co. Northlich clients also include H.J. Heinz Co.'s StarKist brand and Ashland. -- Jack Neff

Copyright April 2001, Crain Communications Inc.

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