×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mergers hatching for TV sales rep firms

Published on .

Several merger and acquisition deals are brewing that would virtually realign the entire spot TV sales representation business, industry executives said. Although the deals are not believed to have been finalized, Petry, estimated to be the third-largest rep, is said to be acquiring No. 4 Blair. The resulting company would have about 29% of the market, surpassing Katz Communications, currently the industry leader with 26% of the market. But a second deal believed to be in development--an acquisition of MMT Sales by Cox Communications--could produce another rep behemoth.

Most Popular
In this article: