Merial kicks off campaign

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Merial Ltd., Iselin, N.J., today launches an estimated $5 million to $10 million campaign for Frontline, a flea and tick treatment for dogs and cats. The campaign by Saatchi & Saatchi, New York, will include national TV and print. Frontline is an over-the-counter product sold only at veterinarians' offices.

Copyright March 1999, Crain Communications Inc.

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