Merrill Lynch asks for full efforts from finalists in $70 mil review

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Merrill Lynch & Co. has asked the finalists in its $70 million review, J. Walter Thompson USA and D'Arcy Masius Benton & Bowles, to fully flesh out campaigns they pitched during final presentations in late May. Merrill plans to decide by the end of June and break a new campaign shortly thereafter.

Copyright June 1998, Crain Communications Inc.

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