Merrill Lynch, HSBC open $50 mil agency search

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Merrill Lynch & Co. and HSBC Holdings are searching for an agency to handle a global campaign valued at upwards of $50 million for their online banking and investment services company formed in April, tentatively named Merrill Lynch HSBC. Spending could top $100 million within three years, a spokesman said. The financial institutions have narrowed their search to three agencies: J. Walter Thompson Co., Merrill Lynch's agency of record; Lowe Lintas & Partners Worldwide, HSBC's agency of record; and Bates Worldwide.

Copyright June 2000, Crain Communications Inc.

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