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MESSAGEMEDIA TO HANDLE E-MAIL EFFORT FOR STARWOOD HOTELS

Published on .

(May 16, 2001) -- Starwood Hotels & Resorts selected e-mail marketing company MessageMedia, Louisville, Colo., for a 14-month effort.

MessageMedia, which conducted a pilot program for the hotel chain, will deliver e-mail messages to members of Starwood's Preferred Guest loyalty program. E-mail messages include monthly statements, which give customers a summary of their account for the previous month. Starwood also hopes to expand its base of opt-in e-mail names so it can more easily communicate with program members online. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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