Messner forms new technology group

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Messner Vetere Berger McNamee Schmetterer/Euro RSCG Wednesday launched a subsidiary called Brand Technologies group that will focus on developing and commercializing solutions for online advertising and interactive promotions. "We compete against digital boutiques and needed to build our own team of designers, developers and programmers," said Len Ellis, business director of Messner's interactive media services division and creator of BTG.

Copyright March 1997, Crain Communications Inc.

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