Messner is known for solid, brand-building creative, although not necessarily for its edgy style. Its biggest hits in 1997 were delivered on behalf of existing clients, including the 10-321 campaign for MCI Communications Corp.; another for the new Volvo Cross Country wagon ("The car that can save your soul"); and the introductions of DVD technology and WebTV for Phillips.
Other relationships were not as prosperous: Messner lost Bausch & Lomb; resigned Club Med; and finished second to McCann-Erickson Worldwide in a review for the $100 million MasterCard International account.
Messner partner and Euro RSCG Chairman-CEO Bob Schmetterer is trying to integrate Euro's operations into a cohesive whole while allowing the shops to keep their individual personalities.
What becomes of Euro's U.S. structure is still in question. Parent Havas Advertising management has acknowledged it's looking for a U.S. partner, which could strengthen its shops, and boost new-business efforts.
Messner itself has to replace several clients, including Dunkin' Donuts, Club Med and the creative for Cadbury Schweppes' A&W Root Beer.