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MESSNER VETERE GETS CRAIN PRIZE

Published on .

NEW YORK-The Ad Council presented the G.D. Crain Award for excellent work on a public service campaign to a creative team from Messner Vetere Berger McNamee Schmetterer/Euro RSCG at a June 20 evening gala saluting its volunteers.

The award went to the team of Raul Pina and Richard Roth for their role in developing public service announcements addressing drug abuse and AIDS prevention for the National Institute on Drug Abuse.

Ammirati & Puris/Lintas also develops PSAs for the council's drug abuse and AIDS prevention campaigns.

"Get high. Get stupid. Get AIDS" was the slogan for the spots.

Cartoon characters, singer Melissa Etheridge and lifesize dolls are used to demonstrate how drug-stimulated sensibilities can lead to unprotected casual sex associated with the spread of the disease.

The annual event, at which the council issued Silver Bell awards to agencies for their services in the past year, also honored media companies donating space for the PSAs.

Reginald Brack, Time Inc. chairman and outgoing Ad Council chairman, reported that media space donations rose 46% in 1993-94.

Mr. Brack will be succeeded as Ad Council chairman by Phil Guarascio, VP and general manager-marketing and advertising for GM's North American Operations.

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