×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Met Life promo

Published on .

Metropolitan Life Insurance Co., New York, has launched a new consumer education program called Life Advice, covering more than 65 individual life events, to help consumers manage them better and to show how the company's financial services can help. The program includes a print ad campaign, plus informational brochures, consumer promotions, a new section on Met's Web site and quarterly newsletters. Young & Rubicam, New York, is the agency.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: