Met Life promo

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Metropolitan Life Insurance Co., New York, has launched a new consumer education program called Life Advice, covering more than 65 individual life events, to help consumers manage them better and to show how the company's financial services can help. The program includes a print ad campaign, plus informational brochures, consumer promotions, a new section on Met's Web site and quarterly newsletters. Young & Rubicam, New York, is the agency.

Copyright November 1996, Crain Communications Inc.

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