The merged agency will be christened Gibert DDB. Enrique Gibert is expected to be named director general. DDB will have a majority stake in the new company, an agency source said.
DDB has had its own office in Mexico for 30 years but opted to fuse with Gibert as a means to expand its resources.
The DDB source also characterized Enrique Gibert as "a partner who is sympathetic with our philosophy as an agency and someone who is a good partner - he has been very successful in the market."
Gibert Publicidad suffered a blow earlier this year when it lost one of its hottest talents, creative director Santiago Pando, who moved to the top spot at Lowe & Partners Mexico. The merged agency's business will include the Volkswagen corporate account plus some makes, Compaq Computers and certain Johnson & Johnson products. DDB staff will move into Gibert's existing offices.
Copyright August 1998, Crain Communications Inc.