Mexican agency Gibert to merge with DDB

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MEXICO CITY -- DDB Needham's Mexican office and local Mexican agency Gibert Publicidad will formally announce their merger next week, agency sources confirm.

The merged agency will be christened Gibert DDB. Enrique Gibert is expected to be named director general. DDB will have a majority stake in the new company, an agency source said.

DDB has had its own office in Mexico for 30 years but opted to fuse with Gibert as a means to expand its resources.

The DDB source also characterized Enrique Gibert as "a partner who is sympathetic with our philosophy as an agency and someone who is a good partner - he has been very successful in the market."

Gibert Publicidad suffered a blow earlier this year when it lost one of its hottest talents, creative director Santiago Pando, who moved to the top spot at Lowe & Partners Mexico. The merged agency's business will include the Volkswagen corporate account plus some makes, Compaq Computers and certain Johnson & Johnson products. DDB staff will move into Gibert's existing offices.

Copyright August 1998, Crain Communications Inc.

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