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Mexican Airline to sell tickets through in-store booths

Published on .

MEXICO CITY -- Grupo Elektra and Taesa will install 250 airline ticket sales booths in MegaElektra stores as part of the two companies' alliance.

Elektra, one of the retail chains owned by TV Azteca chairman and CEO Ricardo Salinas Pliego, sells household appliances, furniture and other goods on installment plans, targeting mass-market consumers.

Taesa is Mexico's No. 3 airline after Mexicana and Aeromexico. In its initial phase, the two partners hope the system will sell 18,000 tickets.

Copyright June 1998, Crain Communications Inc.

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