Mexican direct marketing body targets e-commerce

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MEXICO CITY -- The Mexican Association of Direct Marketing (AMMD) has created a division dedicated to electronic commerce, headed by Alejandro Marquez Moro.

Now is the time to promote the use of the Internet, given that most marketers, as well as advertising, marketing, and media comp[anies, are finally getting into the Internet - using it to communicate, substitute for fax, and to promote their businesses, Marquez said in an AMMD statement.

AMMD membership reached 205 at the end of 1998, up from just 30 in 1995. Preliminary results from an AMMD-sponsored survey showed that those members had revenue of around $500 million (5 billion pesos) last year, a number that is projected to rise to 6.5 billion pesos in 1999.

Copyright January 1999, Crain Communications Inc.

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