As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
To underscore its new tagline, 'New Mexico. It just may be the best place in the universe,' the state's tourism office has peopled its new TV ads with extraterrestrials. Dressed as mundane bureaucrats in a nondescript office setting, the 'Alien'-looking creatures discuss their need to get away from the daily grind to enjoy the recreational virtues of New Mexico. The wonderfully absurd spot was directed by Matt Aselton of Epoch Films.