×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MGD ads from Miller, JWT see 'Genuine' opportunity

Published on .

Miller Brewing Co. unveils a new tagline for Miller Genuine Draft--"Never miss a Genuine opportunity"--in TV ads breaking in the Jan. 22 telecast of the Portland Trailblazers vs. Los Angeles Lakers NBA game. The two commercials, which also will air during the NFL playoff games Jan. 23, are the first work from MGD agency J. Walter Thompson USA, Chicago, since it was handed the assignment last July. Wieden & Kennedy, Portland, Ore., previously handled the brand. The spots show lighthearted situations in which MGD drinkers seize business and personal opportunities. Said Miller Brewing Senior VP-Marketing Bob Mikulay, "With the twist of the MGD cap, any situation can become a genuine opportunity." Hispanic ads by Latin Works, Austin, Texas, will start in February.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: