Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MGD goes blind

Published on .

Miller Brewing Co. is pinning Miller Genuine Draft's summer promotion hopes on the "MGD Blind Date" concert series, a contest in which winners can see major rock bands perform in tiny venues in Los Angeles, San Francisco and Chicago. The catch: The artists and clubs in each city are secret until showtime. The supporting ad campaign starts May 3 on TV, radio and in the alternative press. Encore Strategic Marketing is creating ads, while Leo Burnett USA, Chicago, handles media placement.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular